On their recent trip to Malaysia, the WAMC Delegation WAMC had the distinct privilege of visiting HSL Foods, an identified future partner in manufacturing the WAMC branded range of sauces and pastes.

HSL Food Malaysia has created the perfect solution to the rising demand for good, convenient and affordable foods. They are proud to offer our series of ready-to-use curry and sambal pastes and soup concentrates under the brand name Mama’s Delight to introduce the authentic flavors of Asia using spices and ingredients of the highest quality.

Chairman Sunly Lo was in his element as a lover of chilies and the flavors of Asia, even getting a chance to get his hands in on mixing the chilies.

Mr Koh Keng Kok the Owner and Managing Director gave the WAMC delegation a personal tour of the massive facilities where HSL produces its brands.  The facilities were well-developed and it was evident that everyone working for HSL had a passion and commitment to quality.

The reason for the visit was to explore a working relationship with HSL to produce a range of sauces for WAMC under their own unique brand.  These sauces would encapsulate the flavors of certain areas of the world and be produced under license via companies such as HSL.

The visit was made possible because of WAMC Senior Brand Advisor Master Chef Chin Chee Sing (Chef Sun).  His experience, knowledge, and skill in knowing who is at the forefront of product manufacturing meant that WAMC was meeting the best possible company for their sauces project.

“HSL has the capacity to research, develop and deliver a quality product that meets the client’s expectations each and every time.  It is their professional approach to manufacturing that has led WAMC to this point in the hopes of forming a working relationship with them. ” Mr Ferguson said as he tried to hold back tears for the chile oil being produced.

After the visit to the HSL factory, all parties had the privilege of having lunch together at the newly opened Restaurant, inspired by the HSL brand.  Mr Kok wanted to create a branded restaurant using his sauces and pastes, giving people a flavor journey that excited the pallet and inspired the taste buds, and WAMC was not disappointed.  The food was exceptional and the flavors really brought home the importance of having the right taste and texture.